Italy, Bologna – 2012
Branding and packaging label design for “Birra Centokiodi” (Centokiodi Beer), an Italian craft beer.
Craft beer makers, Centokiodi needed branding and packaging for their craft beer family with four types of beer: Filibustiera, Eroica, Sveltina and Ortica. The brand concept was to stand out from the pack by having a clean, crisp visual style rather than the traditional ‘rustic’ look so often applied to craft beers. The logo features two nails in a clean plaque, depicting the hand made aspect of the product. “Bira fata a man” is dialect from Bologna which, roughly translated, means “Hand made beer”.